Why coaching in conjunction with training is critical to getting results

“Training” in most companies is viewed as a one-time learning event.

However, we advocate some form of follow-on activities for improved retention and, most importantly, actual effective application of the training.

Why?  Research and practical experience has shown that follow-on assistance in applying learning after the training event provides dramatically better ROI.  Like 4 TIMES (the “4X” in the title) better returns if coaching is provided after the training.

Is most of your company’s internal training single-event focused?  If so, consider how follow-on activities might dramatically improve your ROI …

Otherwise, your training may be largely ineffective and, as colleague Leigh Quinn puts it, delivering merely “entertrainment.”


By Mike Russell