What Everyone Ought to Know About Training

Everyone wants effective training.  The trainees.  The trainers.  The business.

The problem is most doesn’t know the most important thing about typical business “training.”

What everyone ought to know about training - Mike Russell

It doesn’t work.

And it doesn’t provide the hoped-for ROI.  Training spending was almost $71 billion in the United States alone in 2015, according to Training magazine.  Standard lecture-based training has an effectiveness – at best – of 20-25%.  That means about $53-57 billion wasted.  In a single year.


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Is most of your company’s training single-event focused with little or no follow-on coaching?

If so, your training will be largely ineffective and, as colleague Leigh Quinn puts it, delivering merely “entertrainment.”