Ceremony. The word brings up images of ritualistic events outside our work lives, like weddings, graduations, and presidential inaugurations. Ceremonies are not new and are in fact as old as civilization itself.
So why are colleagues Tom Meloche and Kyle Aretae calling ceremony a “new method” in their book title?
Because the enormous power of ceremony is missing in business. The authors point out that ceremony as a conscious organizing strategy remains almost unknown in the business world. Executives, entrepreneurs, and front-line managers cannot formally describe what ceremony is, how it works, or how to leverage it in their organizations. Surprisingly, it has also been ignored by an entire generation of business consultants.
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